What retailer doesn't? But in today's competitive world, it isn't enough to line your shelves with musical products—you need to get customers into your store and keep them coming back for more. How? It all starts with choosing the market you want to reach and learning more about them. But before you make a decision about who you think your target audience is, you might want to check out the buying power of other consumer markets as well. These potential customers want to make music too, and your store might be just the place to help them do it.

• Children and Teens
• Young Adults/Baby Boomers
• Senior Citizens
• Music Educators
  Music educators establish a lifelong love of music making in young people and enable them to develop skills that help them do better in school and in life. They are important to our industry’s future, and building relationships with your local music educators will benefit everyone involved. To obtain advocacy tools that can build support for music education, visit Supportmusic.org.

NAMM Market Development Programs
Creating more active music makers and new customers for your business—that's what it's all about. NAMM's market development programs are one way you can reach your target markets and get them making music, all while promoting customer loyalty and future sales.

Sesame Street Music Works
The Music Edge
Weekend Warriors
New Horizons Band
Music Making and Wellness

For music advocacy information and ways to support music education in your local schools, check out these sites:

Einstein/Music Advocacy Kit
SupportMusic.com

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Tell us the kinds of customers you want to attract!